"Product of USA" can be used on foreign beef repackaged in the U.S. Our trademarks represent that the animal was born, raised, harvested and packaged on American soil..

Consumers consistently say they want American-raised beef — and are willing to pay more for it. By using these trademarks, you're telling them exactly what they need to know.

Yes. Once licensed, you’ll receive a full digital kit with logos, guidelines, and tips for using the marks on packaging, retail signage, websites, or social content.

No. If you're a cattle producer, feeder, or processor, you can license the mark to identify cattle or beef that meet the U.S. origin standards.

True American Beef™ and True USA Beef™ trademarks are licensed for 1 to 5 year periods and can be renewed.